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The Associated Press This film image released by Warner Bros. Pictures shows Nicholas Hoult in a scene from "Jack the Giant Slayer."

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'Giant Slayer' scares up ho-hum $28 million debut

Monday, March 04, 2013 - Updated: 4:50 PM

LOS ANGELES (AP) -- It wasn't exactly a mighty victory, but "Jack the Giant Slayer" won the weekend at the box office.

The Warner Bros. 3-D action extravaganza, based on the Jack and the Beanstalk legend, made just $28 million to debut at No. 1, according to Sunday studio estimates. It had a reported budget of just under $200 million.

"Jack" comes from Bryan Singer, director of "The Usual Suspects" and the first two "X-Men" movies. It stars Nicholas Hoult, Ewan McGregor, Ian McShane and Stanley Tucci.

Among other new releases, the college romp "21 & Over" from Relativity Media made only $9 million this weekend to open in third place. And the horror sequel "The Last Exorcism Part II" from CBS Films debuted in fourth place with just over $8 million.

Jeff Goldstein, Warner Bros.' executive vice president of theatrical distribution, said "Jack the Giant Slayer" opened lower than the studio had hoped, but he's encouraged by its CinemaScore, which was a B-plus overall and an A among viewers under 18. One bit of good news for "Jack" is that it had a 56-percent uptick from Friday to Saturday, suggesting strong word-of-mouth and more family audiences for the PG-13 adventure.

"That tells us that the audiences that are seeing it really do like it," Goldstein said. "The international opening in Asia has been very strong -- the 3-D component of the special effects works in a big way outside the domestic marketplace."

This is the sixth weekend in a row that movie ticket sales are down, said Paul Dergarabedian, box-office analyst for Hollywood.com. He pointed out that many of the action pictures aimed at men this year -- including "Snitch," "The Last Stand," "Bullet to the Head" and "Parker" -- have been disappointments at the box office.

"Other films have done OK but we need to do better than OK to keep up with last year's pace," he said. "Where is the audience? I don't want to overstate this, but where are the guys?"

     

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