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Monday, December 22, 2014
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Heck of a run: Alpin Haus celebrating 50th anniversary

Saturday, February 15, 2014 - Updated: 4:09 AM

By CAROLINE MURRAY

caroline.murray@recordernews.com

When a part-time hobby of selling skis turns into a full-time successful business -- that is an accomplishment.

When that business flourishes for half a century through an oil crisis, economic hardships and consumer uncertainty -- that is an achievement worth celebrating.

And that is exactly what the Heck family plans on doing this year in honor of the Alpin Haus' 50th anniversary.

"I was an accountant and just got out of Siena college, my partner just drove a truck and we were doing it as hobby," co-founder Bud Heck said. "That's what we started with and we never expected to get to where it is now."

Bud Heck and childhood friend John Daly opened the original Alpin Haus off of Wallins Corners Road in the town of Amsterdam in 1964 after realizing what they deemed a lack of decent ski shops in the area.

Bud Heck said, at first, he and Daly worked part-time at the shop while keeping their full-time jobs. They only hired one employee to manage the store during the day.

The business took off when Bud Heck was just 23 years old. He quit his accounting job and put the rest of his energy into the shop.

Today, there are five stores -- located in the town of Amsterdam, town of Florida, Port Jervis, Saratoga Springs and Clifton Park, featuring everything from winter apparel, snowmobiles and skis to recreational vehicles, boats, pools and spas.

Bud Heck is still actively taking part in the business, but his partner Daly retired in 1994.

Daly did not return phone calls for comment.

Bud Heck's two sons, Andy and Greg Heck, and daughter Katie Osborn have taken the reins, and helped to expand the store.

"I remember as a young kid always being at the store," Alpin Haus President Andy Heck said. "We were always at the store doing everything from taking out the garbage to vacuuming to hanging out with dad."

As they grew older, the siblings became responsible for more. Today, Greg Heck is vice president, Osborn handles advertising and marketing, and Andy Heck runs the show.

However, there was a time when they veered away from their dad's business all together.

Andy Heck said after graduating from college, the siblings pursued careers outside of the Alpin Haus. Like his father's first profession, Andy Heck accounted for the firm Ernst & Young after school.

He and his siblings were lured back in when their father wanted to expand the shop outside of Amsterdam.

Bud Heck said they were lucky enough to prosper as a family unit in a situation where most could easily fail.

Andy Heck even has his own children helping out at the stores when they are home from college.

"We all enjoy it -- we all work together good and fortunately we don't have any problems," Bud Heck said.

When they aren't busy bustling around the stores, the Heck family enjoys taking part in some of the recreational sports they promote. During the summer, the family enjoys boating on the Great Sacandaga Lake, where Bud Heck and his wife live year-round.

Andy Heck believes the family's positive attitude, loyal customers, adaptability, and "smart risk taking" are the reasons why the recreational shop has been able to succeed

He said that during the early years of the national economic recession, one third of all RV dealers went out of business.

"When the economy hit in 2008 and 2009 we made a lot of key moves," Andy Heck said. "We don't sit and wait; we take action."

Instead of panicking, Andy Heck said they worked conservatively through the dark times. They were able to expand their business across the Capital Region and he feels they are smarter business people because of their decisions.

Despite the seasonal name of the business, the shop's busiest season of the year is in the summer. Their largest selling item are RV's, pools and boats, though the market differs every year.

"Never know what is going to change -- we used to sell 500 canoes a year now we sell 100," Bud Heck said.

Recently, between a snowy winter and the Winter Olympics in Sochi, Andy Heck said business is better than ever. He has realized an uptick in customers excitement about winter sports.

"It is a dream for us, it couldn't have worked out any better," Andy Heck said.

In June, they will start celebrating their 50th anniversary by kicking it off with a sale and barbecue event to show their customer appreciation.

"We are starting to put all the plans together, to commemorate where it all began," Andy Heck said.

     

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