Attorney General Jeffrey Chiesa filed the suit late Friday against William S. Loiry, claiming Loiry was operating under the unregistered business names of United States Leadership Forum, NY/NJ Restoration Leadership, and Ultimate Events, LLC., and engaging in false advertising for an upcoming "Superstorm Sandy Reconstruction Summit" in Trenton.
"While individuals and businesses affected by Sandy are desperately seeking the means to rebuild and recover, we allege that William Loiry hatched a scheme to profit from those suffering in New Jersey," Chiesa said. "We are sending a clear message to any and all out-of-state or homegrown con artists, of all stripes and varieties: New Jersey is not a state to mess with."
Loiry has addresses in Florida. Reached by email, he said he was shocked by the lawsuit, felt it "has no merit whatsoever," and plans to "vigorously fight it."
"I care about helping people and making the world better, which is why I do what I do," Loiry said. "Since 1996, more than 45,000 local, state, national, and international leaders have participated in my highly-regarded events, which are designed to help speed solutions for our most urgent problems."